he Knowledge Transfer Office (KTO), in collaboration with the KTO’s postgraduate program in innovation and entrepreneurship TIME-MBE, is organizing the 1st in a series of online seminars by the KTO for the period 2023-2024 on Tuesday, October 3rd at 13:00. 

The speaker is Professor Carolina Castaldi from Utrecht University. 

The title of the presentation is “The propensity to trademark innovation: implications for measuring innovation from small and medium-sized enterprises.”

To connect, follow the link below: 


Meeting ID: 964 7954 1729

Passcode: 123123

Abstract: The literature suggests that trademarks could help measure a larger share of innovations than when only utilizing patents, especially for small and medium-sized enterprises (SMEs). This study aims to determine how and when trademarks complement patents as innovation metrics, by examining the propensity to use trademarks for non-patented new products and services from SMEs. We collected multiple original samples of new products and services from SMEs and assessed the extent to which trademarks and/or patents were filed for those innovations. Our findings indicate that trademarks can enhance the measurement of innovation from SMEs, especially in scale-intensive and supplier-dominated industries, and in some service industries – areas where patents find it challenging to measure innovation. Our results have implications for monitoring innovation and the evaluation of research and innovation policy. In general, by combining trademark and patent data, the number of measured innovations by SMEs increases by approximately 51.8 per cent.